Has anyone seen the Attunefoods brand of cereal called “Erewhon”? It’s in pretty much every grocery store in Northeast Ohio. According to their website:

“Since 1966, Erewhon has led the organic revolution and we remain passionately committed to providing the purest organic foods. We continue promoting the philosophy that ‘if what you eat is good, and pure, and true to its source, all else will follow.’ It’s the cereal you can feel good about eating whether you’re enjoying our Organic Whole Wheat Raisin Bran, Organic Rice cereals, Organic Corn cereals or Organic Buckwheat cereal. Our Erewhon organic cereals are made of non-GMO ingredients and feature nine certified gluten-free flavors.”

This blurb, of course, makes no mention of its namesake, Erewhon: or, Over the Range, by Samuel Butler, nor of its relation to utopia, but I do wonder if we can assume that the company’s commitment to “providing the purest organic foods” is a manifestation of the utopian imagination.

What do you think?

Check out the cereal here: http://www.attunefoods.com/products/Erewhon-Gluten-Free