Have Your Utopia—And Eat it Too

Has anyone seen the Attunefoods brand of cereal called “Erewhon”? It’s in pretty much every grocery store in Northeast Ohio. According to their website:

“Since 1966, Erewhon has led the organic revolution and we remain passionately committed to providing the purest organic foods. We continue promoting the philosophy that ‘if what you eat is good, and pure, and true to its source, all else will follow.’ It’s the cereal you can feel good about eating whether you’re enjoying our Organic Whole Wheat Raisin Bran, Organic Rice cereals, Organic Corn cereals or Organic Buckwheat cereal. Our Erewhon organic cereals are made of non-GMO ingredients and feature nine certified gluten-free flavors.”

This blurb, of course, makes no mention of its namesake, Erewhon: or, Over the Range, by Samuel Butler, nor of its relation to utopia, but I do wonder if we can assume that the company’s commitment to “providing the purest organic foods” is a manifestation of the utopian imagination.

What do you think?

Check out the cereal here: http://www.attunefoods.com/products/Erewhon-Gluten-Free

Been a While

I, your humble editor, have been embroiled in the travesty that is the new way of administrating higher education, so I am working as an adjunct and trying to make ends meet; thus I have allowed Utopus Discovered to fall by the proverbial wayside. My apologies. The future of UD, whether in my hands or another, should improve presently. Expect to see repostings of important society information such as calls for papers, news about members, and my personal favorite, Miscellaneotopia. With any luck I will see you all in person in Pittsburgh, but, alas, not in Montréal.

Cheers for now.